New Deal of the Mind has become The Creative Society
Since founder and CEO Martin Bright wrote the article that kick-started our work, the concept of a New Deal of the Mind has provided a mutually rewarding service in which creative organisations and businesses have directly benefitted from the creation of over 1000 sustainable jobs for young people.
As our work has evolved however, we’ve had to evolve with it, and now need a new way to better reflect the positive outcomes that we as New Deal of the Mind have helped to shape.
We are therefore evolving our brand to become known as The Creative Society with a mission to build and support the creative economy.
Look out for changes across our social media sites – coming very soon.

Last Friday 100 companies were referred to HMRC for using unpaid interns after an intervention from the campaign group, Intern Aware. Sadly, this came as no surprise to the Creative Society as our experiences since 2009 have shown us that unpaid internships are commonplace in the creative industries and act as a huge barrier to many young people wishing to pursue creative careers.
However, things could be about to change. Over the last year The Creative Society has been working directly with creative industry employers on a campaign to improve recruitment practices and tackle the issue of unpaid internships. As a result, we have developed a Fair Access Principle which commits employers who sign up to a minimum standard of recruitment. The principle has been formally included in the application process for a new £15 million jobs fund established by Arts Council England. (more…)
Britain returns to work today. Or, at least, those with jobs do. We already know that one in five under 16-24′s have no work or training to return to. Today, the Prince’s Trust warns that the recession will permanently scar the lives of these almost a million young people. A poll conducted by YouGov for the Trust revealed that this group is already less happy and confident than their peers in work, but not just about their future careers. About everything – relationships, health and friends. This group even exercises less. Depression sets in and makes this group even less likely to find work later. It could really become a “lost” generation. (more…)
We’re getting a few hints of what to expect in the “Back to Work” White Paper due to be published along with the Chancellor’s pre-Budget report on 9 December. Yvette Cooper, Work and Pensions Secretary, told Andrew Grice of the Independent that the new package will offer those signing on the dole improved incentives to become self-employed. At the moment, someone has to be unemployed for six months before getting the chance to apply for a £50 a week self-employed credit which (more…)
The surprise announcement in the Queen’s Speech that the Government intends special help in getting 16-24 year olds into work is welcome indeed. The even more surprising news of help for this group in becoming self-employed is especially welcome. As we noted after the publication of November unemployment figures these are the young people that urgently need support if we are not to create a new lost generation. The “one-in-five”, as we called them in our recent blog (19.8 per cent of this group are actively seeking work), cannot afford to be out of work for months on end as they attempt to set out in their chosen careers. (more…)
Some commentators are finding comfort in the fact that the latest unemployment figures did not break through the 2.5 million barrier. Others that the levelling out of the number of those seeking work hints at recovery in the economy. Lord Mandelson managed to find cheer in the fact that unemployment among the young had not yet reached a million. It was only 943,000.