New Deal of the Mind has become The Creative Society
Since founder and CEO Martin Bright wrote the article that kick-started our work, the concept of a New Deal of the Mind has provided a mutually rewarding service in which creative organisations and businesses have directly benefitted from the creation of over 1000 sustainable jobs for young people.
As our work has evolved however, we’ve had to evolve with it, and now need a new way to better reflect the positive outcomes that we as New Deal of the Mind have helped to shape.
We are therefore evolving our brand to become known as The Creative Society with a mission to build and support the creative economy.
Look out for changes across our social media sites – coming very soon.

Hazel Blears MP has today launched a campaign to ban the practice of long term, unpaid internships in Parliament. The Getting Our House In Order Campaign will ask MPs to pledge to paying their interns, rightly identifying that unpaid internships exploit young people and act as a barrier to those from less affluent backgrounds.
During a debate in Parliament, MPs acknowledged the work of The Creative Society (formerly New Deal of the Mind) in tackling the issue of unpaid internships in the UK’s creative industries. Due to the systemic nature of unpaid internships and the ‘who you know’ recruitment culture within the sector, we are running a campaign called Fair Access which encourages creative employers to pay their interns and recruit from a wider talent pool.
We are asking all creative employers to sign our Fair Access Principle, committing them to a minimum standard of recruitment and recognising that if the UK is to remain a world leader in the sector it needs to adopt more transparent and progressive practices.
The Fair Access Principle has so far been signed by over 40 employers in the sector and is part of the application process for the Arts Council’s £15 million employment fund, the Creative Employment Programme.
The message of Hazel Blears’ campaign will hopefully impact beyond the Westminster Village and provide the impetus for more employers in the creative industries to join our Fair Access Campaign.
Last Friday 100 companies were referred to HMRC for using unpaid interns after an intervention from the campaign group, Intern Aware. Sadly, this came as no surprise to the Creative Society as our experiences since 2009 have shown us that unpaid internships are commonplace in the creative industries and act as a huge barrier to many young people wishing to pursue creative careers.
However, things could be about to change. Over the last year The Creative Society has been working directly with creative industry employers on a campaign to improve recruitment practices and tackle the issue of unpaid internships. As a result, we have developed a Fair Access Principle which commits employers who sign up to a minimum standard of recruitment. The principle has been formally included in the application process for a new £15 million jobs fund established by Arts Council England. (more…)
The days of the unpaid intern could be numbered. The excellent blog Interns Anonymous said last week that it had received information that HMRC will very shortly issue guidelines recognising that internships qualify for the minimum wage. And not before time. The practice of expecting graduates to work unpaid for months before they can even be considered for paid work is rife in the creative sector, particularly in the media.
(more…)
Did you know that it’s Enterprise Week? On Tuesday 18 November Martin Bright, NDotM’s founder, chaired a seminar at the University of the Arts titled ‘Turning Creative Ideas into Money’ stressing the need for an entrepreneurial spirit in the creative industries. This was part of a series of events organised by Enterprise Centre for the Creative Arts (ECCA) for Global Enterprise Week.
It was truly inspiring to hear the three young panellists relate their experiences and talk about their paths to success! (more…)
Budget 2009: New Deal of the Mind Press Release
The 2009 Budget Is Nothing Short of A New Deal of the Mind
New Deal of the Mind welcomes the measures laid out by the Chancellor in today’s Budget to help boost innovation and tackle unemployment. Since its inception earlier this year, the New Deal of the Mind coalition (NDotM) has argued that we must act now or risk losing a generation of young people to the recession. (more…)