New Deal of the Mind has become The Creative Society
Since founder and CEO Martin Bright wrote the article that kick-started our work, the concept of a New Deal of the Mind has provided a mutually rewarding service in which creative organisations and businesses have directly benefitted from the creation of over 1000 sustainable jobs for young people.
As our work has evolved however, we’ve had to evolve with it, and now need a new way to better reflect the positive outcomes that we as New Deal of the Mind have helped to shape.
We are therefore evolving our brand to become known as The Creative Society with a mission to build and support the creative economy.
Look out for changes across our social media sites – coming very soon.

Last Friday 100 companies were referred to HMRC for using unpaid interns after an intervention from the campaign group, Intern Aware. Sadly, this came as no surprise to the Creative Society as our experiences since 2009 have shown us that unpaid internships are commonplace in the creative industries and act as a huge barrier to many young people wishing to pursue creative careers.
However, things could be about to change. Over the last year The Creative Society has been working directly with creative industry employers on a campaign to improve recruitment practices and tackle the issue of unpaid internships. As a result, we have developed a Fair Access Principle which commits employers who sign up to a minimum standard of recruitment. The principle has been formally included in the application process for a new £15 million jobs fund established by Arts Council England. (more…)
The days of the unpaid intern could be numbered. The excellent blog Interns Anonymous said last week that it had received information that HMRC will very shortly issue guidelines recognising that internships qualify for the minimum wage. And not before time. The practice of expecting graduates to work unpaid for months before they can even be considered for paid work is rife in the creative sector, particularly in the media.
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Press Release
Embargo 24:00 13th October 2009
Download Flexibility & Self Employment Key to Boosting Employment Press Release (13th October 2009) (PDF)
A more imaginative approach to dealing with unemployment is needed urgently says the pressure group New Deal of the Mind (NDotM) today. Unemployment figures out tomorrow are expected to show a continuing rise in the number of people out of work, with summer school leavers and graduates adding to the 2.5 million recorded last month. (more…)