New Deal of the Mind has become The Creative Society
We have an exciting announcement to make! New Deal of the Mind has officially become The Creative Society. Since founder and CEO Martin Bright wrote the article that kick-started our work, the concept of a New Deal of the ... (read more)
New Deal of the Mind has become The Creative Society
Since founder and CEO Martin Bright wrote the article that kick-started our work, the concept of a New Deal of the Mind has provided a mutually rewarding service in which creative organisations and businesses have directly benefitted from the creation of over 1000 sustainable jobs for young people.
As our work has evolved however, we’ve had to evolve with it, and now need a new way to better reflect the positive outcomes that we as New Deal of the Mind have helped to shape.
We are therefore evolving our brand to become known as The Creative Society with a mission to build and support the creative economy.
Look out for changes across our social media sites – coming very soon.
“It’s built my confidence, and it’s nice to actually have a definite income. It’s good to have that financial security.”
Aniela Murphy“This is about giving young people a sense of hope and a sense that the skills that they developed at university will be put to use for the good of society.”
Nigel Carrington
Rector of the University of the Arts
“My proudest moment was the backstage stuff, working at a hectic concert, making sure everything was running smoothly. Getting through alive!”
Phil Swan“Young people represent the future of the arts and creative industries, which is why we believe in putting them at the heart of our organisation.”
Jude Kelly
Creative Director of the South Bank Centre
“Working here gave me a great deal of creative freedom, and allowed me to develop as an artist. No two days were the same.”
David Lewis“If the UK is to succeed ten years from now, the generation of people who will be creating the work are coming out of universities now. Without the right support they just won’t be available to us.”
Mark Thompson
Director General of the BBC
“It’s been a very positive thing for me. The six month placement here has got me so far already.”
Beejal Pandya“I do think this is quite a remarkable moment in history. I’m really very, very pleased and proud to be here.”
Lord Puttnam
Film producer

The Creative Society is an arts employment charity that helps young people into jobs in the creative and cultural industries.
The Creative Society (formerly New Deal of the Mind) was set up in 2009 to get young unemployed people into jobs in the creative industries. Two years on we are proud to report that we have given more than 800 people the experience of working in this dynamic sector. We discovered that nothing makes you more employable than getting your hands dirty in a real job.
“Make a job, don’t take a job” should become the rallying cry for the creative sector. The sector has traditionally had a far higher percentage of freelance workers – around 40 per cent of the total, compared with 12 per cent in the economy as a whole.
“Do It Yourself: Cultural and Creative Self-Employment in Hard Times” was published by The Creative Society (formerly New Deal of the Mind) along with Arts Council England in July 2009. In the report, we raise questions about the Government’s current employment schemes and recommend a return to a Thatcher-era initiative.
The Creative Society calls for an Enterprise Allowance Scheme for the 21st century. Under Margaret Thatcher’s government, the EAS gave people £40 a week, advice on developing a business plan and access to free postage. More importantly though it allowed people to come off the dole and forge an identity as an artist or entrepreneur.
Creative Survival in Hard Times looks at the obstacles facing young people who want to pursue a career in the arts and creative field. The report, produced by The Creative Society (formerly New Deal of the Mind), was commissioned by Arts Council England and launched on March 30th, 2010. The report lists a series of recommendations and concludes that struggling artists would rather have a helping hand than a hand out. Young artists and creative entrepreneurs interviewed for the report wanted work space, access to information, mentoring and business skills. Small interventions that could make a big difference were far higher on their list of priorities than money.