New Deal of the Mind has become The Creative Society
Since founder and CEO Martin Bright wrote the article that kick-started our work, the concept of a New Deal of the Mind has provided a mutually rewarding service in which creative organisations and businesses have directly benefitted from the creation of over 1000 sustainable jobs for young people.
As our work has evolved however, we’ve had to evolve with it, and now need a new way to better reflect the positive outcomes that we as New Deal of the Mind have helped to shape.
We are therefore evolving our brand to become known as The Creative Society with a mission to build and support the creative economy.
Look out for changes across our social media sites – coming very soon.

Research commissioned by Wilkes, a new non-profit Parliamentary news organisation, shows the media is failing to connect the public’s interest in politics with the Parliamentary process in Westminster, despite high levels of interest in political issues.
In an online poll of 2000 UK adults, weighted to be representative of the population, more than two-thirds of the public claim to be ‘interested’ or ‘extremely interested’ in decisions that MPs take about issues such as healthcare, crime and policing. Similar numbers are interested in immigration and economic policy.
However when asked about ‘politics’ in general, the claimed level of interest declines dramatically. Only one-third of the public (33%) claim to be interested in Westminster politics in general. That figure falls to 25% when people are asked about the work of select committees. And only 21% of people have read or watched a report about a Westminster Parliamentary debate other than Prime Minister’s Questions. (more…)
The beginning of the Leveson inquiry today signals the start of a period of intense scrutiny and reflection about the way our media culture has developed. After the events of the summer, public trust in the media is at an all time low with only 38% of people in the UK believing what our newspapers have to say. Such distrust is detrimental to our democracy; we must show that the press has the capacity to produce public-interest journalism that holds our decision makers to account.
To counter the negativity that exists amongst the public, New Deal of the Mind is working on a project, developing an idea by Jonathan Heawood, that aims to restore faith in the Fourth Estate. Wilkes – named in honour of the MP and journalist John Wilkes, who fought for the right to report on Parliament – is a new organisation that will reinvent the tradition of parliamentary journalism, combining the highest standards of the old media with the rapid connectivity of new media.
Through publishing engaging, objective, narrative journalism on all aspects of Parliament, Wilkes will build bridges between politicians, the media and the public, facilitating greater democratic engagement, higher accountability and more transparency.
Keep your eyes peeled on the blog for further updates on Wilkes’ progress over the coming months.
For more details contact Simon Bunney simon@newdealofthemind.com