New Deal of the Mind has become The Creative Society
Since founder and CEO Martin Bright wrote the article that kick-started our work, the concept of a New Deal of the Mind has provided a mutually rewarding service in which creative organisations and businesses have directly benefitted from the creation of over 1000 sustainable jobs for young people.
As our work has evolved however, we’ve had to evolve with it, and now need a new way to better reflect the positive outcomes that we as New Deal of the Mind have helped to shape.
We are therefore evolving our brand to become known as The Creative Society with a mission to build and support the creative economy.
Look out for changes across our social media sites – coming very soon.

The Labour leader and the minister for apprenticeships are part of a new group of MPs to hire an apprentice through The Parliamentary Academy, Parliament ’s first apprentice school.
The scheme was setup in 2011 by youth employment charity The Creative Society (formerly New Deal of the Mind) and Robert Halfon, MP for Harlow, to address the difficulties that non-graduates face when attempting to access entry-level roles in Parliament. It has quickly attracted cross-party support.
Research commissioned by Wilkes, a new non-profit Parliamentary news organisation, shows the media is failing to connect the public’s interest in politics with the Parliamentary process in Westminster, despite high levels of interest in political issues.
In an online poll of 2000 UK adults, weighted to be representative of the population, more than two-thirds of the public claim to be ‘interested’ or ‘extremely interested’ in decisions that MPs take about issues such as healthcare, crime and policing. Similar numbers are interested in immigration and economic policy.
However when asked about ‘politics’ in general, the claimed level of interest declines dramatically. Only one-third of the public (33%) claim to be interested in Westminster politics in general. That figure falls to 25% when people are asked about the work of select committees. And only 21% of people have read or watched a report about a Westminster Parliamentary debate other than Prime Minister’s Questions. (more…)
New Deal of the Mind has published an independent evaluation of its Future Jobs Fund programme.
The report demonstrates that: (1) almost three quarters of unemployed people on the scheme went into jobs or education as a result; (2) the programme contributed three pounds to the economy for every pound invested by the taxpayer; (3) it also boosted participation of people from ethnic minority backgrounds in culture and the arts – half of participants compared to four per cent of the creative workforce as a whole. (more…)
“Make a job, don’t take a job” should become the rallying cry for the creative sector according to a report published today by NDotM, the ground breaking arts charity.
Against a backdrop of funding cuts and high levels of youth unemployment, the report’s authors found an overwhelmingly positive attitude among young people who they describe as “…innovative, creative and driven by the desire to determine their own lives where freedom and independence are more important than money.”
(more…)
An innovative project that builds on Britain’s thriving cultural sector and our fascination with the past will create a hundred new jobs for young unemployed people across the country.
Ground-breaking charity New Deal of the Mind (NDotM), which provides new routes to employment in the creative industries, is launching a new initiative to produce a digital snapshot of Britain.
The Digital Domesday project will provide jobs and training and using new technologies to create and archive personal and local histories. At the same time, each project will have its own artistic director, to ensure a creative legacy for future generations.
NDotM has funding from the Department of Work and Pensions to place up to a hundred unemployed 18 to 24-year-olds with organisations participating in Digital Domesday.
Digital Domesday is looking for local cultural partners with a track record in history, heritage and archives. It is already working with , Bristol Old Vic, London Metropolitan Archives, Screen England, Screen Yorkshire, North West Vision and Media and the The British Council.
NDotM takes its name from US President Roosevelt’s New Deal which created thousands of jobs in the arts during the 1930’s and helped launch the careers of people like Saul Bellow, Mark Rothko and Jackson Pollock. Part of Roosevelt’s creative jobs initiative was employing people to collect and archive oral histories which included interviews with America’s last surviving slaves.
Martin Bright, founder of NDotM said: “Digital Domesday will mine the artistic talent of the country to bring our nation’s history to life. Sharing and collecting memories cuts across age, gender and social class and knits communities together. This project will create a record of Britain as we are now by weaving the past into the present and future .”
Organisations interested in Digital Domesday should contact Jonny Mundey at New Deal of the Mind on 0207 845 5835 contact@newdealofthemind.com
Approved by the Department of Work and Pensions, Digital Domesday invests funding that fully covers the cost of taking on and training employees for 6 months through the Future Jobs Fund. Placements will be focused on developing and acquiring the new skillsets and modes of working brought about by digital technologies, providing a valuable opportunity for organisations to undertake skills audits, training and creative projects with their placements. New Deal of the Mind is a new initiative led by Martin Bright, drawing inspiration from the cultural investment made by President Roosevelt in the US Depression of the 1930’s. Current projects in the US include WPA 2.0, which aims to document projects from the economic recovery programme, and StoryCorps, which has used digital technology to record over 50,000 life stories.
Becoming a partner in Digital Domesday involves:
• Identifying needs and opportunities in your organisation that have a focus on digitising, archiving and/or oral history
• Creating a 6-month work placement that relates these activities to a creative outcome (e.g. local popular music; a festival; exhibition; event; performance; online project, etc.)
Working with New Deal of the Mind and local JobCentre Plus offices, the employer will recruit eligible candidates for their vacancies. The recruitment process typically lasts 4 weeks. Once the employer has hired their FJF employees, they will report to New Deal of the Mind on a monthly basis which then allows them to draw down the money for their placements. The FJF employee will work for the employer for a minimum of 25 hours a week over a period of 6 months. The Future Jobs Fund provides funding that covers the wage (minimum wage) and support costs of the FJF employees over the 6-month period. If the employer wishes, they can pay for the employee to work more than 25 hours a week.