New Deal of the Mind has become The Creative Society
Since founder and CEO Martin Bright wrote the article that kick-started our work, the concept of a New Deal of the Mind has provided a mutually rewarding service in which creative organisations and businesses have directly benefitted from the creation of over 1000 sustainable jobs for young people.
As our work has evolved however, we’ve had to evolve with it, and now need a new way to better reflect the positive outcomes that we as New Deal of the Mind have helped to shape.
We are therefore evolving our brand to become known as The Creative Society with a mission to build and support the creative economy.
Look out for changes across our social media sites – coming very soon.

We have an exciting announcement to make! New Deal of the Mind has officially become The Creative Society.
Since founder and CEO Martin Bright wrote the article that kick-started our work, the concept of a New Deal of the Mind has provided a mutually rewarding service in which creative organisations and businesses have directly benefitted from the creation of over 1000 sustainable jobs for young people.
As our work has evolved however, we’ve had to evolve with it, and now need a new way to better reflect the positive outcomes that we as New Deal of the Mind have helped to shape.
We are therefore evolving our brand to become known as The Creative Society, with a mission to build and support the creative economy.
We’d like to take this opportunity to thank all our partners old and new for joining us in our work and helping us build The Creative Society. Everything we’ve achieved has been in tandem with you.
We are still inspired by the pioneering arts work programmes of FDR’s 1930s New Deal, and we look forward to continuing our core mission to help young people into jobs in the creative and cultural industries as The Creative Society.
We’d love to know what you think of our evolution. Our social media links will be changing to @CreativeSoc and facebook.com/creativesoc. Come and say hello to us there.
Last Friday 100 companies were referred to HMRC for using unpaid interns after an intervention from the campaign group, Intern Aware. Sadly, this came as no surprise to the Creative Society as our experiences since 2009 have shown us that unpaid internships are commonplace in the creative industries and act as a huge barrier to many young people wishing to pursue creative careers.
However, things could be about to change. Over the last year The Creative Society has been working directly with creative industry employers on a campaign to improve recruitment practices and tackle the issue of unpaid internships. As a result, we have developed a Fair Access Principle which commits employers who sign up to a minimum standard of recruitment. The principle has been formally included in the application process for a new £15 million jobs fund established by Arts Council England. (more…)
The Labour leader and the minister for apprenticeships are part of a new group of MPs to hire an apprentice through The Parliamentary Academy, Parliament ’s first apprentice school.
The scheme was setup in 2011 by youth employment charity The Creative Society (formerly New Deal of the Mind) and Robert Halfon, MP for Harlow, to address the difficulties that non-graduates face when attempting to access entry-level roles in Parliament. It has quickly attracted cross-party support.
Chief Executive of The Creative Society (formerly New Deal of the Mind), Martin Bright, has blogged at The Spectator with his reaction to recently released analysis of the Work Programme, and recommendations on how it could be improved.
New Deal of the Mind is launching an exciting new project with Haringey Council. We’re working with the Haringey Jobs Fund to subsidise the creation of 50 new jobs in the arts – by up to 50%. Through funding from Haringey Council, New Deal of the Mind is offering £3,000 to employers in the arts to subsidise the wage costs of an 6 month entry-level job created within their organisation. Each job will be open only to residents of Haringey who are currently unemployed.
We’re now seeking employers to partner with us to create a job, benefit from the subsidy of wage costs, and help to address high unemployment in the borough of Haringey.
To qualify for the subsidy the jobs created must contract an employee for at least 6 months, at a minimum of 25 hours per week. New Deal of the Mind is seeking to subsidise all kinds of entry-level creative jobs that you as employers need to grow, so from Junior Graphic Designers and Assistant Producers to Trainee Set Designers and Digital Communications Assistants, all requested job descriptions will be considered.
Please click HERE to download a leaflet outlining the opportunity.
Arts organisations, we’d love to hear from you about this. Do get in touch with jonny@newdealofthemind.com with any questions.