New Deal of the Mind has become The Creative Society
Since founder and CEO Martin Bright wrote the article that kick-started our work, the concept of a New Deal of the Mind has provided a mutually rewarding service in which creative organisations and businesses have directly benefitted from the creation of over 1000 sustainable jobs for young people.
As our work has evolved however, we’ve had to evolve with it, and now need a new way to better reflect the positive outcomes that we as New Deal of the Mind have helped to shape.
We are therefore evolving our brand to become known as The Creative Society with a mission to build and support the creative economy.
Look out for changes across our social media sites – coming very soon.

Did you know that it’s Enterprise Week? On Tuesday 18 November Martin Bright, NDotM’s founder, chaired a seminar at the University of the Arts titled ‘Turning Creative Ideas into Money’ stressing the need for an entrepreneurial spirit in the creative industries. This was part of a series of events organised by Enterprise Centre for the Creative Arts (ECCA) for Global Enterprise Week.
It was truly inspiring to hear the three young panellists relate their experiences and talk about their paths to success!All three had differing stories about how they made it to where they were in their careers. Sharmadean Reid gained a first-class Fashion Communication degree and is now a high-flying fashion consultant who runs Wah Magazine and Wah Nails; Max Fraser is a design author, journalist, curator and Editor and Publisher of London Design Guide; Sarah set up Q-Art London in 2008, a forum for visual art and culture students and graduates.
All three of these young people were the epitome of the vibrant and fresh creative entrepreneurs that have the potential to drive innovation in the creative industries and in the wider economy more generally. All of them had shaped their own luck by making the most of the opportunities that came their way during their early careers. They had an abundance of stories to tell and tips to share, especially relating to the tricky nature of setting oneself up as self-employed – truly engaging and useful stuff for young artists getting started. (For organisations that offer help and advice see NDotM’s report, ‘Do It Yourself: Cultural and Creative Self-Employment in Hard Times’).
The unifying thought that came out of this? Hard work and dedication pay off. Even in a recession, if you have a great idea that you think will work – run with it! If it manages to work during a recession, imagine how successful it will be when the economy recovers.
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