The Creative Society is an arts employment charity that helps young people into jobs in the creative and cultural industries.
It is good to read Ed Vaizey’s article in the Guardian this week. The Conservative shadow culture minister rightly argues that one positive side effect of the recession has been “ a renewed focus on the importance of entrepreneurship in the arts and heritage”.
The recession has forced the creative and cultural industries to look long and hard for new ideas and fresh approaches to financial management and content creation. The pressures of recession can be an opportunity for original ideas and creative thinking to flourish.
Vaizey is therefore right to highlight how the downturn has presented opportunities for “arts organisations to work in a smarter way”. He points to CultureLabel.com- a new website community linking business and commerce with cultural institutions- as an encouraging example of how entrepreneurial business management can be incorporated even more into Britain’s cultural sector.
The issue of cultural entrepreneurialism is something that New Deal of the Mind has been closely associated with for some time. Certainly it is encouraging to see the Conservative Party taking such an interest.
Ed Vaizey was of course present at NDotM’s Downing Street launch seminar in March and in his address to the seminar he expressed his commitment to supporting NDotM’s efforts to revitalise the UK’s creative industries.
Like Vaizey, NDotM continues to advocate a fresh approach to cultural management at all levels of governance and calls for institutions and government to ask what it is we can do in the creative sector, right now, with what we’ve got. Fresh thinking is needed all round if the cultural sector is not only survive but thrive in years to come.
For example, NDotM has recently been working closely with cultural entrepreneurs and institutions such as the Southbank Centre and National Film Theatre to find ways of maximising the financial and artistic potential of London’s creative sector.
Job creation for the unemployed and the creative revitalisation of disused commercial property are just two of the strategies being developed. Plans are already afoot to work similarly in other cities around the UK.
NDotM remains committed to working closely with all political parties over the coming months and years. Steps are already being taken- most notably the Government’s Future Jobs Fund- to secure the future of Britain’s cultural economy, but more still needs to be done.