The Creative Society is an arts employment charity that helps young people into jobs in the creative and cultural industries.
NDotM notes an interesting article on the Times website, in which David Kershaw, chief executive of M&C Saatchi, calls for greater creativity, imagination and risk-taking at every level of business, including the boardroom.
Kershaw is also chairman of the government-funded Cultural Leadership Programme. He rightly argues that in times of recession decision-makers in any field must not retreat into caution and inertia, but instead have the conviction to take bold steps towards recovery.
It is here that the creative industries can lead by example. For Kershaw, the innovative thinking that exists in the creative sector can, and should, be mined by commercial boards in other industries. He calls for firms to open up their boards to successful creative industry figures.
“Culture for its own sake makes for a better society and a better place to live. As a human being, it matters. And if you have a strong cultural sector, that will permeate through the commercial creative sector, so it’s also important from a business point of view.”
Nevertheless, many corporate boards remain largely sceptical of creative input, especially in such times as these. It is precisely such attitudes that make the need for fresh thinking all the more acute.
That the creative industries can lead Britain out of the recession is one of the founding principles of NDotM.
Creativity, in all its multifarious forms, is now arguably Britain’s greatest commodity and the effective, widespread dissemination of innovative thought ought to be the key task of government now and in the immediate future.