New Deal of the Mind has become The Creative Society
We have an exciting announcement to make! New Deal of the Mind has officially become The Creative Society. Since founder and CEO Martin Bright wrote the article that kick-started our work, the concept of a New Deal of the ... (read more)
New Deal of the Mind has become The Creative Society
Since founder and CEO Martin Bright wrote the article that kick-started our work, the concept of a New Deal of the Mind has provided a mutually rewarding service in which creative organisations and businesses have directly benefitted from the creation of over 1000 sustainable jobs for young people.
As our work has evolved however, we’ve had to evolve with it, and now need a new way to better reflect the positive outcomes that we as New Deal of the Mind have helped to shape.
We are therefore evolving our brand to become known as The Creative Society with a mission to build and support the creative economy.
Look out for changes across our social media sites – coming very soon.
“It’s built my confidence, and it’s nice to actually have a definite income. It’s good to have that financial security.”
Aniela Murphy“This is about giving young people a sense of hope and a sense that the skills that they developed at university will be put to use for the good of society.”
Nigel Carrington
Rector of the University of the Arts
“My proudest moment was the backstage stuff, working at a hectic concert, making sure everything was running smoothly. Getting through alive!”
Phil Swan“Young people represent the future of the arts and creative industries, which is why we believe in putting them at the heart of our organisation.”
Jude Kelly
Creative Director of the South Bank Centre
“Working here gave me a great deal of creative freedom, and allowed me to develop as an artist. No two days were the same.”
David Lewis“If the UK is to succeed ten years from now, the generation of people who will be creating the work are coming out of universities now. Without the right support they just won’t be available to us.”
Mark Thompson
Director General of the BBC
“It’s been a very positive thing for me. The six month placement here has got me so far already.”
Beejal Pandya“I do think this is quite a remarkable moment in history. I’m really very, very pleased and proud to be here.”
Lord Puttnam
Film producer

The Creative Society is a coalition of artists, entrepreneurs and opinion formers who recognise the economic, social and cultural value of Britain’s creative talent.
Martin is the award-winning former Political Editor of the New Statesman. His idea for The Creative Society (formerly New Deal of the Mind) has captured the imagination of the cultural world since its inception in 2009 and attracted the support of politicians from across the political spectrum.
Martin is Founder and Chief Executive of The Creative Society. Since March he has been working closely with ministers, officials and arts organisations to deliver jobs in the creative industries.
Marcus grew up in France and Yorkshire, studied PPE at Oxford University and gained a Masters in International Studies at SOAS. He is interested in progressive politics and the role of social enterprise in tackling social issues. While completing his dissertation on Kosovan Statehood, Marcus worked for the Learning Launchpad at the Young Foundation – a fund that invests in social enterprises that focus on positive outcomes in the field of practical learning for young people in Britain. He is currently on a secondment to Creative & Cultural Skills to set up a fund to help unemployed young people get into entry level jobs in the creative sector and previously worked as a senior policy advisor to the Richard Review of Apprenticeship. He is also a trustee of SE1 United, a youth charity based in Lambeth.
Marcus is the Managing Director of The Creative Society.
Zambia born Mwila Mulenshi is a psychology graduate who works for The Creative Society (formerly New Deal of the Mind) on the ground-breaking job creation projects in the arts and creative sector. Mwila’s personal experience has proved invaluable in helping design and produce training programmes with GOALS for young people in the creative sector. Mwila is flexible and multi-skilled, and runs The Creative Society office at London’s Somerset House with good humour and efficiency. Her charming manner belies the steel grip she has over the Chief Executive’s diary. Mwila also plays a key role in events which range from Ministerial visits to organising recruitment programmes, Board meetings and filming interviews with Future Jobs Fund recruits.
Simon graduated from the University of Manchester in 2007 with a degree in English and American Literature. Since then he has worked for a marketing agency, creating promotional campaigns for the publishing industry and as a Policy Assistant in the constituency office of an MP.
Simon is the Programme Manager for The Creative Society. He joined The Creative Society in April 2011, and oversees a number of projects including job creation work and the Fair Access Campaign. Simon played a crucial role in establishing one of our recent projects, The Parliamentary Academy, which is the first apprenticeship school in the UK parliament.
On completing her GCSEs, Chelsea decided to pursue a future career within media. With this clarity guiding her path, she applied and was accepted into the Brit School for the arts, here she studied Digital Communication. Chelsea excelled in her course and was the recipient of the prestigious ‘Obie Award’ for Best Student filmmaker.
After completing her time at the Brit school Chelsea chose to take a gap year and during this time worked in various roles within retail management. Despite her success within retail, she had an intense desire to work within the media industry and embarked on finding a job within the creative sector.
In December 2011, Chelsea took her first professional role with The Creative Society. Now working as Project Manager, Chelsea leads on the delivery of our work experience, mentoring and training projects for young unemployed people.