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New Deal of the Mind has become The Creative Society
We have an exciting announcement to make! New Deal of the Mind has officially become The Creative Society. Since founder and CEO Martin Bright wrote the article that kick-started our work, the concept of a New Deal of the ... (read more)
New Deal of the Mind has become The Creative Society
Since founder and CEO Martin Bright wrote the article that kick-started our work, the concept of a New Deal of the Mind has provided a mutually rewarding service in which creative organisations and businesses have directly benefitted from the creation of over 1000 sustainable jobs for young people.
As our work has evolved however, we’ve had to evolve with it, and now need a new way to better reflect the positive outcomes that we as New Deal of the Mind have helped to shape.
We are therefore evolving our brand to become known as The Creative Society with a mission to build and support the creative economy.
Look out for changes across our social media sites – coming very soon.
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“It’s built my confidence, and it’s nice to actually have a definite income. It’s good to have that financial security.”
Aniela Murphy
Sales Assistant
Tiffany Tuck Shop -
“This is about giving young people a sense of hope and a sense that the skills that they developed at university will be put to use for the good of society.”
Nigel Carrington
Rector of the University of the Arts -
“My proudest moment was the backstage stuff, working at a hectic concert, making sure everything was running smoothly. Getting through alive!”
Phil Swan
Team Assistant
Music for Youth -
“Young people represent the future of the arts and creative industries, which is why we believe in putting them at the heart of our organisation.”
Jude Kelly
Creative Director of the South Bank Centre -
“Working here gave me a great deal of creative freedom, and allowed me to develop as an artist. No two days were the same.”
David Lewis
Graphic Designer
Flamingo Carnival Arts -
“If the UK is to succeed ten years from now, the generation of people who will be creating the work are coming out of universities now. Without the right support they just won’t be available to us.”
Mark Thompson
Director General of the BBC -
“It’s been a very positive thing for me. The six month placement here has got me so far already.”
Beejal Pandya
Fundraising Assistant
The Royal Court Theatre -
“I do think this is quite a remarkable moment in history. I’m really very, very pleased and proud to be here.”
Lord Puttnam
Film producer
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Questions & Answers
The Creative Society is an arts employment charity that helps young people into jobs in the creative and cultural industries.
What does The Creative Society want to do ?
The Creative Society (formerly New Deal of the Mind) wants to boost employment in Britain’s creative sector. We believe art and creativity are really important for the social, economic and cultural wellbeing of everyone.
Aren’t you doing what the government, arts institutions and charities are already doing?
While there is a lot of good work being done by existing government initiatives and charities, unlike The Creative Society, none are specifically designed to deal with the urgent crisis of unemployment and the current economic problems.
Why focus on the creative industries?
We believe this sector of the economy is in the best position to react to and benefit from the recession, while also creating national wealth. Politicians and policy makers from all sides recognise the huge contribution the creative industries make. According to the Department for Culture, Media and Sport, their exports hit £16 billion in 2006, while the number they employ rose from 1.6 million in 1997 to two million in 2007.
What is a “creative industry”?
The Creative Society (formerly New Deal of the Mind) recognises the DCMS’s definition of the creative industries, i.e those industries that are based on individual creativity, skill and talent. They are also those that have the potential to create wealth and jobs through developing intellectual property.
The creative industries include:
- Advertising
- Architecture
- Art and antiques markets
- Crafts
- Design
- Designer Fashion
- Film and video
- Music
- Performing Arts
- Publishing
- Software
- Television and radio
Is it for school leavers and graduates?
Yes. Indeed those without a university degree are most at risk in the recession.
What happens if the recession is easing next year?
The Creative Society (formerly New Deal of the Mind) intends to continue its work to ensure that creative and entrepreneurial talent is supported and nurtured during the good times as well as the bad.
How will you measure success?
Quite simply, we will see people in jobs that would not have existed without The Creative Society.
How many people can you help ?
We are not setting targets. But we have created over 1,000 Creative Placements since 2009.
Will these all be short lived Creative Placements?
Initially many will be short term six-month, paid work placements.
Will candidates be means tested?
Our Creative Placements are aimed at young unemployed people seeking Jobseekers’ Allowance. Please enquire at your local Job Centre to see if we are offering any placements near you.
Is The Creative Society a charity?
Yes. Our registration number is 1134482
Can I help?
Yes, please. If you’re an artist, entrepreneur or work in the creative industries and can help with work placements we’d love to hear from you. Or if you can offer space, practical help like mentoring and skills training. And, of course, financial donations will help us.
Does The Creative Society employ people?
Yes. There are 5 full-time staff and four part-time people working at The Creative Society.
What support have you had so far ?
The Creative Society (formerly New Deal of the Mind) was extremely fortunate to benefit from an impressive meeting of political, artistic, designer and cultural minds at its launch at Number 11 Downing Street on March 24, 2009. Alongside politicians like Conservative Shadow Culture Minister Ed Vaizey and Lib Dem spokeswoman for youth and equality Lynne Featherstone were Royal College of Art Rector Professor Sir Christopher Frayling, BBC director-general Mark Thompson, chair of the University of the Arts Sir John Tusa, and controller of BBC Radio 3 and director of The BBC Proms Roger Wright, to name but a few of the participants. We continue to talk with those who attended our launch and have created a coalition of supporters who continue to provide us with guidance while we create schemes aimed at stimulating employment in the creative sectors. We also have a cross party quartet of politicians as patrons, some fantastic advisers and our Board of Trustees.
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