New Deal of the Mind has become The Creative Society
Since founder and CEO Martin Bright wrote the article that kick-started our work, the concept of a New Deal of the Mind has provided a mutually rewarding service in which creative organisations and businesses have directly benefitted from the creation of over 1000 sustainable jobs for young people.
As our work has evolved however, we’ve had to evolve with it, and now need a new way to better reflect the positive outcomes that we as New Deal of the Mind have helped to shape.
We are therefore evolving our brand to become known as The Creative Society with a mission to build and support the creative economy.
Look out for changes across our social media sites – coming very soon.

Yesterday the Work and Pensions Select Committee’s report on Youth Unemployment and the Future Jobs Fund made 23 recommendations relating to the government’s plan to finish the scheme early.
The key findings of the Committee were as follows:
I left Zambia with my family when I was still a little girl. When I arrived in London, with my brown afro and Zambian accent my mother tells me that I spoke to anyone and everyone in my native language, Bemba. 20 years on – I am a fully converted Londoner, never been back home, no afro, no Zambian accent and a slight smattering of Bemba!
When I was told that I would be sent on a 10 day voyage to sunny Johannesburg, I was ecstatic but also slightly apprehensive as I wasn’t too sure what to expect on my first trip to Africa. I can confidently say that, it was amazing! The warmth, intelligence and resilience of the people, the rich taste of the food, and the vast beauty of the land were all overwhelming.
From the early nineteen thirties to fifties, the British Council was an enthusiastic commissioner and distributor of documentaries, designed to showcase Britain to the outside world, and made by some of the finest filmmakers of the time – such as cinematographer Jack Cardiff and director Ken Annakin.
Preserved in the BFI archives, this fascinating and often beautiful archive is now being brought to life by TIME/IMAGE, a team composed of New Deal of the Mind Future Jobs Fund placements. This is the first opportunity to see a selection of these charming short films.
TIME/IMAGE is a flagship of New Deal of the Mind’s Digital Domesday Project that aims to create jobs producing creative responses to our cultural heritage using digital technologies.
This project is an exciting landmark in our Digital Domesday initiative that aims to unearth and share stories from the past by unlocking the potential of creative young people.
You can read more about the project in the Guardian.
Last week, New Deal of the Mind returned from a 10 day voyage to sunny Johannesburg. The aim of the trip was to take two NDotM Future Job Fund employees to South Africa to exchange ideas, thoughts and explore the possibility of setting up an exchange programme for young aspiring artists with cultural organisations in Johannesburg.
This brilliant opportunity came about through an invitation from Lemn Sissay, fellow NDotM Southbank artist in residence (more…)