New Deal of the Mind has become The Creative Society
Since founder and CEO Martin Bright wrote the article that kick-started our work, the concept of a New Deal of the Mind has provided a mutually rewarding service in which creative organisations and businesses have directly benefitted from the creation of over 1000 sustainable jobs for young people.
As our work has evolved however, we’ve had to evolve with it, and now need a new way to better reflect the positive outcomes that we as New Deal of the Mind have helped to shape.
We are therefore evolving our brand to become known as The Creative Society with a mission to build and support the creative economy.
Look out for changes across our social media sites – coming very soon.

Guest blogger Mandy Tang, currently employed on a Future Jobs Fund placement with Proboscis, talks about her experience so far.
When I think of the New Deal of the Mind and all that they have offered so far, I can only think of positive things. Through them and the Future Jobs Fund I have been given the opportunity to work as a creative assistant and utilise my artistic skills for a creative arts research organisation – Proboscis. At a time where I had let my self-motivation slip from disheartening comments from agencies, New Deal of the Mind have given me hope and encouraged me to never give up.
In this busy world, we often find ourselves taking things for granted or appreciating things at heart but never voicing it aloud, and although I already appreciate and thank those around me, GOALS UK made me appreciate it even more. The GOALS programme reminded me of things that I once knew, it helped me see many aspects in a different light. The idea of positive thinking inspired me to keep supporting friends who have been struggling in hope that the positive enlightenment can be of some assistance.
Working at Proboscis has been a great experience so far, I enjoy the work that I do and am fascinated with the many props and materials used in previous projects. It is also a real privilege to be able to work for such creative people, Giles and Alice – the directors of Proboscis. They not only give me the freedom to create material for projects but they always offer the support and knowledge to help polish finalised ideas.
As I finish this blog post, I would like to take this opportunity to sincerely thank the organisers of the New Deal of the Mind, FJF placement scheme and the GOALS programme. It’s really comforting to meet other creative individuals who are struggling and the support we gave each other was greatly appreciated. But it couldn’t have happened if it wasn’t for your help, once again, thank you ^_^.
Mandy Tang
FJF placement employee – Proboscis.
Buried deep in the vaults of the British Film Institute lie a set of documentary films, created by the British Council to celebrate Britain in the 1930s and 40s. New Deal of the Mind is working with Counterpoint (the think tank of the British Council), and the BFI, to bring this film archive to life. Over the next six months a team of six will be researching, digitising, screening and re-interpreting hidden gems of British documentary from the 30s and 40s, originally commissioned by the British Council to represent Britain abroad.
From a Ken Annakin (Dir. Those Magnificent Men in their Flying Machines) short on London during wartime, to technicolour reveries on British craftsmen shot by Jack Cardiff (made only a couple of years before he collected an oscar as Dir. of photography on Powell and Pressburger’s The Black Narcissus) - from the Merseyside docks, to the production of the Times during wartime - this rich archive contains films that are beautiful, and fascinating as constructed representations of British communities, industries and individuals.
So as to connect the films with the communities of today, the team of New Deal of the Mind Future Jobs Fund employees will be making digitised films available to watch online, curating screenings, and collecting stories from people who have an insight into the UK the films depict.
Bringing to light film that hasn’t been seen for 60 years, this project is an exciting landmark in our Digital Domesday initiative that aims to unearth and share stories from the past by unlocking the potential of creative young people.