New Deal of the Mind has become The Creative Society
Since founder and CEO Martin Bright wrote the article that kick-started our work, the concept of a New Deal of the Mind has provided a mutually rewarding service in which creative organisations and businesses have directly benefitted from the creation of over 1000 sustainable jobs for young people.
As our work has evolved however, we’ve had to evolve with it, and now need a new way to better reflect the positive outcomes that we as New Deal of the Mind have helped to shape.
We are therefore evolving our brand to become known as The Creative Society with a mission to build and support the creative economy.
Look out for changes across our social media sites – coming very soon.

An innovative project that builds on Britain’s thriving cultural sector and our fascination with the past will create a hundred new jobs for young unemployed people across the country.
Ground-breaking charity New Deal of the Mind (NDotM), which provides new routes to employment in the creative industries, is launching a new initiative to produce a digital snapshot of Britain.
The Digital Domesday project will provide jobs and training and using new technologies to create and archive personal and local histories. At the same time, each project will have its own artistic director, to ensure a creative legacy for future generations.
NDotM has funding from the Department of Work and Pensions to place up to a hundred unemployed 18 to 24-year-olds with organisations participating in Digital Domesday.
Digital Domesday is looking for local cultural partners with a track record in history, heritage and archives. It is already working with , Bristol Old Vic, London Metropolitan Archives, Screen England, Screen Yorkshire, North West Vision and Media and the The British Council.
NDotM takes its name from US President Roosevelt’s New Deal which created thousands of jobs in the arts during the 1930’s and helped launch the careers of people like Saul Bellow, Mark Rothko and Jackson Pollock. Part of Roosevelt’s creative jobs initiative was employing people to collect and archive oral histories which included interviews with America’s last surviving slaves.
Martin Bright, founder of NDotM said: “Digital Domesday will mine the artistic talent of the country to bring our nation’s history to life. Sharing and collecting memories cuts across age, gender and social class and knits communities together. This project will create a record of Britain as we are now by weaving the past into the present and future .”
Organisations interested in Digital Domesday should contact Jonny Mundey at New Deal of the Mind on 0207 845 5835 contact@newdealofthemind.com
Approved by the Department of Work and Pensions, Digital Domesday invests funding that fully covers the cost of taking on and training employees for 6 months through the Future Jobs Fund. Placements will be focused on developing and acquiring the new skillsets and modes of working brought about by digital technologies, providing a valuable opportunity for organisations to undertake skills audits, training and creative projects with their placements. New Deal of the Mind is a new initiative led by Martin Bright, drawing inspiration from the cultural investment made by President Roosevelt in the US Depression of the 1930’s. Current projects in the US include WPA 2.0, which aims to document projects from the economic recovery programme, and StoryCorps, which has used digital technology to record over 50,000 life stories.
Becoming a partner in Digital Domesday involves:
• Identifying needs and opportunities in your organisation that have a focus on digitising, archiving and/or oral history
• Creating a 6-month work placement that relates these activities to a creative outcome (e.g. local popular music; a festival; exhibition; event; performance; online project, etc.)
Working with New Deal of the Mind and local JobCentre Plus offices, the employer will recruit eligible candidates for their vacancies. The recruitment process typically lasts 4 weeks. Once the employer has hired their FJF employees, they will report to New Deal of the Mind on a monthly basis which then allows them to draw down the money for their placements. The FJF employee will work for the employer for a minimum of 25 hours a week over a period of 6 months. The Future Jobs Fund provides funding that covers the wage (minimum wage) and support costs of the FJF employees over the 6-month period. If the employer wishes, they can pay for the employee to work more than 25 hours a week.